Sunday, December 18, 2011
Samsung's perception beats iPhone
A new study of brand awareness in U.S. said that Samsung has edged into iPhone, the positive perception for the first time. The study points to new advertising Samsung campaign ,the error lies on the iPhone and mocked Apple fans as the reason for this change.Begining withadvertisments, press the air on 22 November has climbed Samsung brand awareness, while the iPhone is the perception has subsided. The second display on the second Aired in December, and both of them traded spots on 8 December.
The ads show a line of people waiting outside, what is presumed that an Apple store in anticipation of the next iPhone, which will come out. The ads make fun of those who get caught for hours on the line and up to the hype of the new device, while demonstrating how Samsung Galaxy S II
line of smart phones are better than the iPhone.
It should be noted that studies like this are not indicative of actual sales or performance on the market, so we have to see if this supposed change of heart among the buyers will have no impact on holiday sales as Apple and Samsung set its next financial results. We are guessing that it's not, but that's just a hunch.
When one of the participants was asked: "If you've heard of the brand in the past two weeks, through advertising, news or word of mouth, it was positive or negative?" and calculate the answers. He noted that the perception oscillate between the iPhone and Samsung mostly it was the reactions of adults over 50 years, thanks. Samsung's "Buzz" score is now at 26 points, while the iPhone is sitting on 25
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